✍️By Amber Reid - PLN-AI-JS
The roar of engines, the blur of high-speed corners, the sheer beauty of motorsport — these are more than just adrenaline for fans and photographers. For us, they have become a powerful tool for purpose. Welcome to the Pitlane-News Motorsport Charity Calendar: a limited-edition project designed not only to celebrate motorsport photography but to raise vital funds and awareness for Race Against Dementia.
At £25 for a single calendar, each purchase does more than mark months: it becomes a vehicle for hope. Every penny of profit is donated to Race Against Dementia, the global charity founded by three-time world champion racing driver Sir Jackie Stewart. The charity funds pioneering research into the prevention and cure of dementia — a condition that robs memory, identity, and dignity from millions across the world.
But the Pitlane-News calendar is more than a fundraising tool. It is a celebration of motorsport photography as art, a tribute to shared passion, and an invitation to our community — fans, photographers and friends — to help drive change.
The concept is simple, and powerful: we gather incredible motorsport photography submitted by a group of talented and passionate photographers around the world. Then, buyers don’t just receive a calendar — they also get a vote. Each purchaser can vote for their favourite motorsport images, helping decide the final lineup of the twelve featured pics for the calendar. That interactive element fosters a deeper connection between the community and the project, turning supporters into participants.
Moreover, each calendar purchase automatically enters the buyer into a draw for a truly unique prize — a signed racing helmet. The helmet isn’t just a souvenir: it is a one-of-a-kind heirloom, personally autographed by legends like Sir Jackie Stewart himself, along with rising names such as Luke Browning — a future F1 star — and The 11th Duke of Richmond. We’re also hoping to add signatures from other big names: Lando Norris, Freddie Hunt and Carl Cox. That helmet will symbolise the unity between motorsport passion and the fight against dementia — a racing heirloom with a purpose.
Importantly, the Pitlane-News calendar is strictly limited: only 500 “tickets” (calendars) are on sale. That scarcity isn’t just marketing — it reflects the project’s heart. This isn’t about mass merchandising; it’s about building a meaningful, community-driven fundraiser with real emotional weight. Those who buy aren’t just purchasing a calendar — they’re joining a movement.
In a world where dementia claims new lives every three seconds, according to Race Against Dementia’s statistics, the urgency is real. Every calendar sold equates to support for research, for scientists racing against time to find treatments, to prevent memory loss, to preserve dignity.
Through Pitlane-News, we harness the same passion, precision and urgency that defines motorsport — and channel it into something profoundly human. We rally fans and photographers alike, giving them a chance not only to enjoy stunning imagery or own a collector’s helmet — but to help drive toward a cure.
If you believe in the power of community, in the beauty of motorsport, and in the urgency of fighting dementia, then the Pitlane-News Motorsport Charity Calendar is your chance to act. For £25, you gain a striking calendar, a voice in the selection of its images — and a ticket in a meaningful draw. More than that: you become part of a collective effort that matters..
